Eagle Poly - Tortilla Bags, Tortilla Chip Bags, Food Service Packaging, Plastic Bags, Grocery Bag


	F ood Services Bags Tortilla Bags, Bags for Bakery, Bags for Deli, Bags for Meat, Reclosable Zipper Bags, Silverware Bags, Ice Bags, Grocery Bags
	I ndustrial Products Bags & Liners, Industrial Films
	C an Liners LLDPE Can Liners, HDPE Can Liners,Consumer Can Liners, Industrial Liners.
	G rocery & Retail Bags T-shirt Bags, Produce Bags, Retail and Merchandise Bags
	A dditives Rust inhibitors, Tortilla Shelf life Enhancer
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How to get your tortilla promoted?

HOW TO GET YOUR TORTILLA PROMOTED

When it comes to tortillas those who manufacture for the retail stores know this simple rule. The customer should always remember the brand next time they are buying. The best way do this is to have well printed tortilla bags that emphasize the brand via company name, logo, and art design. A simply and memorable design will put your company’s product out in the market place as a recognizable brand. But there is more to this than images and a splash of color to gain the confidence of the consumer. It is important to keep in mind the product should promote the company by identifying specific schemes of colors, logo, and design that will attract the consumer in less than a few seconds. And when the customer comes back, they should be able to recognize the brand quickly. The following are two basic rules that should be considered when deciding on printed tortilla bags.

-Tortilla Bag Rules
o Must have a Gusset with design
o Keep the primary color scheme to no more than 4 colors

If the consumer has a choice of multiple brands of tortillas on a shelf than a gusset with a design is a must. From a consumers perspective the bag without a design gets less interest and will be constantly overlooked for those that do have designs. Along with color and design the other important items to include on the Gusset are the Company name, part or all of the logo, and colors unique to the brand.

Second rule to consider is which colors and how many colors to use on the tortilla bag. In the food industry the most common colors are red, yellow, green, and blue. With a solid designed logo and the utilization of one or two of these major four colors the bag will compete with the multitude of other tortillas brands a consumer may decide to purchase. A residual benefit to staying within four colors is manufacturing of the bags will be less costly than bags with five or more colors. Staying with a one to two of these major four colors also allows for transparent space to showcase the actual tortilla.